My Role
With TUC, Everything Else Can Wait. Under the new Equity campaing TUC wants to help consumers to give simple moments the importance they deserve and choose to linger a little longer. In this funny campaign, we explore the work of two park controllers that after eating TUC, leave some people hanging for a while.
From concept art to real life
Before bringing this campaign to life, we developed a series of high-fidelity, production-ready concept artworks that were used to build the sets for our virtual production. Given the space restrictions, every element had to be precisely measured to accurately represent a real drop tower within the environment. We also took advantage of this constraint to create a TUC world, using its colour palette to craft a unique and immersive environment.
CCO Publicis DACH: Dennis May | CCO: Luitgard Hagl | ECD: Jan Propach | CD: Ian Guimarães | Sr. AD: Bruno Kadesh ✌🏻 | Sr. CW: Gabriela Guerra | Director: Lonan Garcia | DOP: Hugo Prats | Production: Prodigious | Audio Production: Sonido