My Role ︎ Concepting & Art Direction.
My Role ︎ Concepting, Art Direction, Illustration.
We came up with a humorous campaign to promote Sanofi's cough medicine Bisolvon and continue to educate people on proper coughing etiquette. In the mischievous and striking visual, people can mistakenly interpret when you cough the wrong way. So, if you don't want to be judged, use your elbows or one of Sanofi's cough syrups to solve the problem.
CCO: Dennis May, Alexander Reiss | ECD: Christian Anhut | CD: Fabiano Oliveira | AD: Bruno Kadesh | CW: Gustavo Neves | Photography: Polas Fotografia (Alex Takaki, Lucas Tintori and Rodrigo Westphal)
My Role ︎ Concepting, Art Direction & Illustration.
On brazilian Valentine's Day we've create a campaign for Reserva, one of the most desired male retail store in Brazil. We've invited consumers to free the love inside them no matter their gender. Using different techniques including spray paint, scanner manipulation and photography, we handcrafted each poster that later became t-shirts, mugs and other products.