Hi, I'm Bruno


but people call me Kadesh.

Creative Art Director currently working at

Saatchi & Saatchi Germany.

Past

Proximity Germany
Leo Burnett Italy
GREY Brazil
Leo Burnett Tailor Made
LOV | Dentsu

My RoleConcepting, Art Direction.

OREO changed its recipe, becoming tastier than ever but needed a way to convince people to try it. Partnering with A MINECRAFT MOVIE, we created a unique experience. In the Minecraft world, nothing is round, so fans had to bite an OREO into a square to unlock an AR portal to Steve’s Stash, where they could mine items and earn prizes. Responding to demand, we also launched a limited edition Square Cookie, merging OREO’s classic look with Minecraft’s design, producing 2,200 units that made fans go crazy. Please watch the case study.







CCO: Dennis May | ECD: Jan Propach | CD: Ian Guimarães, Marko Werth | AD: Bruno Kadesh ✌🏻, Patricia Boto, Marcelo Seguti | CW: Gabriela Guerra, Alex Corral Egia, Gustavo Neves, Gabriel Arede | Director: Niels La Croix| DOP: Justin Bodenkamp | Production: Prodigious | Case Production: Nebula VFX | Audio Production: Satelite Audio

My RoleConcepting, Art Direction.

The new TUC Bake Rolls are so crunchy that everything around you gets instantly muted when you take a bite. Thats why, for the European launching campaign, we are apologizing for everything you will miss while eating this extremely crunch bread crisp. Please watch the Director's Cut bellow.


CCO: Dennis May | ECD: Jan Propach, Michael Plückhahn | AD: Bruno Kadesh ✌🏻 | CW: Gustavo Neves | Director: John Grammatico | DOP: Marc Miró | Production: Prodigious

My RoleConcepting, Art Direction.

We came up with a humorous campaign to promote Sanofi's cough medicine Bisolvon and continue to educate people on proper coughing etiquette. In the mischievous and striking visual, people can mistakenly interpret when you cough the wrong way. So, if you don't want to be judged, use your elbows or one of Sanofi's cough syrups to solve the problem.

Selected by Lürzer's Archive 2-2022



CCO: Dennis May, Alexander Reiss | ECD: Christian Anhut | CD: Fabiano Oliveira | AD: Bruno Kadesh ✌🏻 | CW: Gustavo Neves | Photography: Polas Fotografia (Alex Takaki, Lucas Tintori and Rodrigo Westphal)

My RoleConcepting, Art Direction.

There are many people who know OREO in Europe, but despite knowing it, a lot of them haven't tried it yet. With the motto "taste you can see", we've created a digital campaign with different assets focussing on the best OREO qualities in a way never seen before.



CCO: Dennis May, Alex Reiss | ECD: Christian Anhut | AD: Bruno Kadesh ✌🏻, Dirk Hausermann | CW: Gustavo Neves, Helen Hausermann | Production: Trizz Studio | Director: Marcel Hita

My RoleConcepting, Art Direction.

To launch 7DAYS Croissant under Mondelēz, we created a taste campaign that showcased its key product attributes and versatility, emphasizing that it can be enjoyed anywhere, anytime.



CCO: Dennis May | ECD: Jan Propach | CD: Ian Guimarães, Marko Werth | AD: Bruno Kadesh ✌🏻 | CW: Gustavo Neves | Director: Niels La Croix | DOP: Alejandro Madrid | Production: Prodigious

My RoleConcepting, Art Direction.

With an integrated campaign, Downy (Lenor in Europe) gave voice to it's consumers and brought to life their real essences. A man who's essence is his family, a ballerina who's essence is her strength and an older woman who's essence is the new.



CCO: Rodrigo Jatene | ECD: Mariangela Silvani | AD: Bruno Kadesh | CW: Julia Mota | Photo: Bruna Castanheira + Lightfarm

My RoleConcepting, Art Direction.

Joy Club, a platform for sexually liberating Germans interested in dating and swinging, believes that people should explore their sexuality however they like it, even if that means some extra decibels. That’s why, on the 10th of September, while Germany was testing all of the country's emergency sirens simultaneously, we invited everyone to make their walls shake and windows rattle by having the loudest sex ever, all disguised by the test alarms.

CCO: Jonathan Deeb | CD: Pedro Rocha, Sebastian Steller | AD: Bruno Kadesh ✌🏻, Peter Ebersbach, Francisco Pascual | CW: Gustavo Neves, Tiago Silva | Audio Production: DaHouse

My RoleArt Direction.

With the S-Design tag, the New 500X & 500L became a family car but with a bachelor's attitude. Stylish, Sexy, Surprising, Strong and Social; You can have it all with this Special series.

CCO: Francesco Martini | CD: Cristiano Nardo | AD: Bruno Kadesh ✌🏻, Gaetano Cerrato | CW: Pierfabio Iannuzzi | Director: Alberto Accettulli

My RoleConcepting, Art Direction, Illustration & Typography

Bike seats, the air conditioner and seat belts were all designed by a patriarchy society that excluded women from it's creations. Gillette Venus wanted to show that having a product designed with women in mind #MakesAllTheDifference

CCO: Rodrigo Jatene | ECD: Mariangela Silvani, Beta Harada | AD: Bruno Kadesh ✌🏻, Tiago Pinheiro | CW: Julia Mota | Director: Mari Cobra