Hi, I'm Bruno


but people call me Kadesh.

Award-winning Creative Art Director currently working at

Saatchi & Saatchi Germany.

Past

BBDO/Proximity Germany
Leo Burnett Italy
GREY Brazil
Leo Burnett Tailor Made
LOV | Dentsu



My RoleConcepting, Art Direction.

OREO changed its recipe, becoming tastier than ever but needed a way to convince people to try it. Partnering with A MINECRAFT MOVIE, we created a unique experience. In the Minecraft world, nothing is round, so fans had to bite an OREO into a square to unlock an AR portal to Steve’s Stash, where they could mine items and earn prizes. Responding to demand, we also launched a limited edition Square Cookie, merging OREO’s classic look with Minecraft’s design, producing 2,200 units that made fans go crazy. Please watch the case study.







CCO: Dennis May | ECD: Jan Propach | CD: Ian Guimarães, Marko Werth | AD: Bruno Kadesh ✌🏻, Patricia Boto, Marcelo Seguti | CW: Gabriela Guerra, Alex Corral Egia, Gustavo Neves, Gabriel Arede | Director: Niels La Croix| DOP: Justin Bodenkamp | Production: Prodigious | Case Production: Nebula VFX | Audio Production: Satelite Audio

My RoleConcepting, Art Direction.

The new TUC Bake Rolls are so crunchy that everything around you gets instantly muted when you take a bite. Thats why, for the European launching campaign, we are apologizing for everything you will miss while eating this extremely crunch bread crisp. Please watch the Director's Cut bellow.


CCO: Dennis May | ECD: Jan Propach, Michael Plückhahn | AD: Bruno Kadesh ✌🏻 | CW: Gustavo Neves | Director: John Grammatico | DOP: Marc Miró | Production: Prodigious

My RoleConcepting, Art Direction.

We came up with a humorous campaign to promote Sanofi's cough medicine Bisolvon and continue to educate people on proper coughing etiquette. In the mischievous and striking visual, people can mistakenly interpret when you cough the wrong way. So, if you don't want to be judged, use your elbows or one of Sanofi's cough syrups to solve the problem.

Selected by Lürzer's Archive 2-2022



CCO: Dennis May, Alexander Reiss | ECD: Christian Anhut | CD: Fabiano Oliveira | AD: Bruno Kadesh ✌🏻 | CW: Gustavo Neves | Photography: Polas Fotografia (Alex Takaki, Lucas Tintori and Rodrigo Westphal)

My RoleConcepting, Art Direction.

There are many people who know OREO in Europe, but despite knowing it, a lot of them haven't tried it yet. With the motto "taste you can see", we've created a digital campaign with different assets focussing on the best OREO qualities in a way never seen before.



CCO: Dennis May, Alex Reiss | ECD: Christian Anhut | AD: Bruno Kadesh ✌🏻, Dirk Hausermann | CW: Gustavo Neves, Helen Hausermann | Production: Trizz Studio | Director: Marcel Hita

My RoleConcepting, Art Direction.

To launch 7DAYS Croissant under Mondelēz, we created a taste campaign that showcased its key product attributes and versatility, emphasizing that it can be enjoyed anywhere, anytime.



CCO: Dennis May | ECD: Jan Propach | CD: Ian Guimarães, Marko Werth | AD: Bruno Kadesh ✌🏻 | CW: Gustavo Neves | Director: Niels La Croix | DOP: Alejandro Madrid | Production: Prodigious

My RoleConcepting, Art Direction.

With an integrated campaign, Downy (Lenor in Europe) gave voice to it's consumers and brought to life their real essences. A man who's essence is his family, a ballerina who's essence is her strength and an older woman who's essence is the new.



CCO: Rodrigo Jatene | ECD: Mariangela Silvani | AD: Bruno Kadesh | CW: Julia Mota | Photo: Bruna Castanheira + Lightfarm

My RoleConcepting, Art Direction.

Joy Club, a platform for sexually liberating Germans interested in dating and swinging, believes that people should explore their sexuality however they like it, even if that means some extra decibels. That’s why, on the 10th of September, while Germany was testing all of the country's emergency sirens simultaneously, we invited everyone to make their walls shake and windows rattle by having the loudest sex ever, all disguised by the test alarms.

CCO: Jonathan Deeb | CD: Pedro Rocha, Sebastian Steller | AD: Bruno Kadesh ✌🏻, Peter Ebersbach, Francisco Pascual | CW: Gustavo Neves, Tiago Silva | Audio Production: DaHouse

My RoleArt Direction.

With the S-Design tag, the New 500X & 500L became a family car but with a bachelor's attitude. Stylish, Sexy, Surprising, Strong and Social; You can have it all with this Special series.

CCO: Francesco Martini | CD: Cristiano Nardo | AD: Bruno Kadesh ✌🏻, Gaetano Cerrato | CW: Pierfabio Iannuzzi | Director: Alberto Accettulli

Bruno Fonseca (Kadesh)


brunoffbarros@outlook.com
+49 176 32300677
Download my CV


Background


I'm Bruno Fonseca, but most people know me as Kadesh. I'm a Brazilian Senior Creative Art Director with over a decade of international experience across Brazil, Italy, and Germany. Over the years, I've been recognized at major international festivals, including Cannes Lions, D&AD, New York Festival, and many others. In 2025, I was honored to serve as a jury member at the AdForum PHNX Awards.

Currently based in Düsseldorf, I develop Global and EMEA campaigns for Mondelēz at Saatchi & Saatchi, with a focus on some of their most iconic brands like OREO, TUC, and 7DAYS. Before that, I worked at BBDOProximity Düsseldorf, creating campaigns for ITG Brands; Leo Burnett Italy, handling EMEA and Global campaigns for the FCA Group; GREY Brazil, working with P&G Beauty brands; Leo Burnett Tailor Made, collaborating with the FCA Group and Brasil Kirin; and LOV | Dentsu, working with Nissin and Sony.


Experience


Saatchi & Saatchi Germany, Sr. Art Director - 2021-Currently
BBDO Proximity Germany, Art Director - 2019-2021
Leo Burnett Italia, Art Director - 2017-2019 
GREY Brasil, Junior Art Director - 2016-2017
Leo Burnett Tailor Made, Assistant Art Director - 2013-2016
LOV | Dentsu, Assistant Art Director - 2013-2013
LOV | Dentsu, Trainee - 2012-2013


Clients I've Worked For


Mondelēz International (OREO, TUC, 7DAYS, LU, Stimorol & Club Social), FCA Group (Jeep, Fiat, Chrysler, Dodge & Iveco), P&G (Pantene, Always & Downy), Imperial Brands (P&S, Davidoff, Fine, News, Horizon, Jadè & Rizla+), Brasil Kirin (Schin & Itubaína), Sony, Net, Toyota, Nissin & Others.


Education


ESPM/SP, Bachelor of Arts in Media - 2011-2014


Languages


🇧🇷 Portuguese - Native
🇬🇧 English - Fluent
🇮🇹 Italian - Fluent
🇪🇸 Spanish - Good knowledge
🇩🇪 German - Basic

Awards & Recognitions


Cannes Lions (2x Silver)


Silver Lion / Direct / Excellence in Direct / Launch/Relaunch / 2025
Silver Lion / Entertainment / Community / Audience Engagement/Distribution Strategy / 2025

D&AD (1x Wood Pencil & 2x Shortlist)


Wood Pencil / Gaming & Virtual Worlds / Brand Partnership / 2025
Shortlist / Digital Marketing / Physical & Digital / 2025
Shortlist / Integrated / Collaborative Campaigns / 2025

ADC Annual (1x Silver, 1x Bronze & 2x Merit)


Silver / Branded Content / Entertainment / Games / 2025
Bronze / Innovation / Direct /2025
Merit / Innovation / Promotional Materials / 2025
Merit / Direct / Digital - Series / 2025

The One Show (2x Merit)


Merit / Branded Entertainment / Brand Partnerships / 2025
Merit / Gaming / Use of Gaming as a Tool / 2025

ADC Germany (2x Gold, 1x Silver, 2x Bronze & 1x Shortlist)


Gold / Concept / Brand Communications / Advertising Activation & Sales / Promotional Media / Seasonal Promotions / 2025
Gold / Concept / Brand Communications / Advertising Brand & Awareness / Digital Media / Digital Interactive Media
Silver / Concept / Brand Communications / Advertising Brand & Awareness / Integrated Media / Cross-Media Campaign / 2025
Bronze / Concept / Brand Relations > Agenda Surfing / Trend-Based Campaigns / 2025
Bronze / Concept / Digital Experiences > Gaming / Gaming Experiences / 2025
Shortlist / Craft / Craft for Brand Design / Art Direction for Brand Design / other / 2025

DDA (2x Bronze & 1x Shortlist)


Bronze / Digital Campaigns / Cross-media campaign / 2025
Bronze / Social Media / Social Media Campaign / 2025
Shortlist / Media Innovation & Technology / 2025




New York Festival (1x Gold, 1x Silver, 9x Finalist & 2x Shortlists)


Gold / Public Relations: Best Use / Digital/Mobile / 2025
Silver / Public Relations: Products & Services / Food & Drink / 2025
Finalist / Collaborations & Partnerships: Products & Services / Food & Drink / 2025
Finalist / Collaborations & Partnerships: Best Use / Cross-Platform / 2025
Finalist / Branded Content/Entertainment: Product & Services / Food & Drink / 2025
Finalist / Digital/Mobile: Best Use / Games / 2025
Finalist / Creativity In Commerce: Products & Services / Food & Drink / 2025
Finalist / Branded Content/Entertainment: Best Use / Gaming / 2025
Finalist / Branded Content/Entertainment: Best Use / Sponsorship Integration / 2025
Finalist / Branded Content/Entertainment: Discipline / Digital/Mobile/Social / 2025
Finalist / Direct: Best Use / Launch / 2025
Shortlist / Direct: Products & Services / Food & Drink / 2025
Shortlist / Activation & Engagement: Best Use / Cross-Platform / 2025

Gerety Awards (4x Shortlists)


Shortlist / Experience Cut / Alternative / 2025
Shortlist / Entertainment Cut / Emerging Commerce / 2025
Shortlist / Media Cut / Alternative / 2025
Shortlist / Media Cut / Emerging Commerce / 2025

The Best Agency Awards (1x Winner)


Winner / Loud & Bold / 2025

MAX-Award (2x Shortlsits)


Shortlist / MAX Experience / 2025
Shortlist / MAX Activation / 2025

Lürzers Archive (1x Print-Issue)


Print / Issue 2 / 2022

Jury Member


2025 AdForum PHNX Awards