My Role ︎ Concepting & Art Direction.
With an integrated campaign, Downy gave voice to it's consumers and brought up their real essences. A man who's essence is his family, a ballerina who's essence is her strength and an old lady who's essence is the new.
My Role ︎ Concepting, Art Direction & Illustration.
On brazilian Valentine's Day we've create a campaign for Reserva, one of the most desired male retail store in Brazil. We've invited consumers to free the love inside them no matter their gender. Using different techniques including spray paint, scanner manipulation and photography, we handcrafted each poster that later became t-shirts, mugs and other products.