My Role
OREO changed its recipe, becoming tastier than ever but needed a way to convince people to try it. Partnering with A MINECRAFT MOVIE, we created a unique experience. In the Minecraft world, nothing is round, so fans had to bite an OREO into a square to unlock an AR portal to Steve’s Stash, where they could mine items and earn prizes. Responding to demand, we also launched a limited edition Square Cookie, merging OREO’s classic look with Minecraft’s design, producing 2,200 units that made fans go crazy. Please watch the case study.
CCO: Dennis May | ECD: Jan Propach | CD: Ian Guimarães, Marko Werth | AD: Bruno Kadesh ✌🏻, Patricia Boto, Marcelo Seguti | CW: Gabriela Guerra, Alex Corral Egia, Gustavo Neves, Gabriel Arede | Director: Niels La Croix| DOP: Justin Bodenkamp | Production: Prodigious | Case Production: Nebula VFX | Audio Production: Satelite Audio