My Role ︎ Concepting, Art Direction.

The new TUC Bake Rolls are so crunchy that everything around you gets instantly muted when you take a bite. Thats why, for the European launching campaign, we are apologizing for everything you will miss while eating this extremely crunch bread crisp. Please watch the Director's Cut bellow.

Dennis May | ECD: Jan Propach, Michael Plückhahn | AD: Bruno Kadesh ✌🏻 | CW: Gustavo Neves | Director: John Grammatico DOP: Marc MiróProduction: Prodigious