![](https://freight.cargo.site/t/original/i/fc12ee70fd9ec1fbf6ea7fea8c62531f1ba201c65d845461f8f457d5c0abf371/HeaderBakeRolls.jpg)
My Role ︎ Concepting, Art Direction.
The new TUC Bake Rolls are so crunchy that everything around you gets instantly muted when you take a bite. Thats why, for the European launching campaign, we are apologizing for everything you will miss while eating this extremely crunch bread crisp. Please watch the Director's Cut bellow.
![](https://freight.cargo.site/t/original/i/761db81bcb3b8c37d912b7d7f5a9f8d6a305a6358faacf8f4e2490bd75cc687d/FilmStills2.jpg)
CCO: Dennis May | ECD: Jan Propach, Michael Plückhahn | AD: Bruno Kadesh ✌🏻 | CW: Gustavo Neves | Director: John Grammatico | DOP: Marc Miró | Production: Prodigious