On brazilian Valentine's Day we've create a campaign for Reserva, one of the most desired male retail store in Brazil. We've invited consumers to free the love inside them no matter their gender. Using different techniques including spray paint, scanner manipulation and photography, we handcrafted each poster that later became t-shirts, mugs and other products.

CCO: Rodrigo Jatene | ECD: Adriano Matos | CD: Bruno Brux | AD: Bruno Kadesh ✌🏻, Gustavo Zordan | CW: Julia Mota