My Role ︎ Concepting, Art Direction & Illustration.















In Brazilian's summer, people move massively from the countryside to the beach, abandoning regional treats that they can only have there. So Itubaína, a soda from the countryside teamed up with Rochinha, a popsicle from the beach to create a new product that combines the best of both words. The results: popsicles sold out within the end of summer.