![](https://freight.cargo.site/t/original/i/46f616fe84a770845ae567e1a0924afe41cee9b8ea87a22493b0282e5301bd09/HeadersPortfolio_2560px_01.jpg)
My Role ︎ Concepting, Art Direction & Illustration.
In Brazilian's summer, people move massively from the countryside to the beach, abandoning regional treats that they can only have there. So Itubaína, a soda from the countryside teamed up with Rochinha, a popsicle from the beach to create a new product that combines the best of both words. The results: popsicles sold out within the end of summer.
![](https://freight.cargo.site/t/original/i/1a25bda8167fa180aaad881c21a400ba218302d898aeebbfaba9dc4a51d6686d/GIf_Rochinha_02_900.gif)
![](https://freight.cargo.site/t/original/i/59b25b78bc4facb53256af5ff01c987b4a415f66cee78b27b3b1be6043d3378a/GIf_Rochinha_03_900.gif)
![](https://freight.cargo.site/t/original/i/673a9afec1bb45482f6022d86c16763382af1c3e4649434b93a189fcc9665f03/GIf_Rochinha_01_900.gif)
![](https://freight.cargo.site/t/original/i/3d29e8ba30f1ac5c4968363407f5739980734df61e416a9f9e2e99ffcf987f4b/GifBottle.gif)
![](https://freight.cargo.site/t/original/i/b57e80199d6d8d016a1e99a5c430451fc3d4a5949d583846d12362d992bdad4f/gif05.gif)
![](https://freight.cargo.site/t/original/i/791fa7cdcb8c3a53a03e676139e57875589b77c6bd39299e9c6c02f92c333a0c/ezgif.com-resize.gif)
![](https://freight.cargo.site/t/original/i/6bd5a2421d9e0c19496f96bb77d7cbf2c5fbe996bb0649227627bab3c6af48ad/ItubainaDesignPackage.jpg)
![](https://freight.cargo.site/t/original/i/71bb5ecff5735785d28c89f048a445bd8faa037cf81dab002f98fec085593efa/ItubainaInstagramLovers.jpg)
CCO: Marcelo Reis | CD: Alessandro Bernardo, Vinicius Stanzione | AD: Bruno Kadesh ✌🏻, Ricardo Alonso, Matheus Matsumoto | CW: Carla Cancellara