My Role ︎ Concepting & Art Direction.













With an integrated campaign, Downy (Lenor in Europe) gave voice to it's consumers and brought to life their real essences. A man who's essence is his family, a ballerina who's essence is her strength and an older woman who's essence is the new.









CD: Mariangela Silvani | AD: Bruno Kadesh | CW: Julia Mota | Photo: Bruna Castanheira + Lightfarm