Bruno Fonseca (Kadesh)


brunoffbarros@outlook.com
+49 176 32300677
Download my CV


Background


I'm Bruno Fonseca, but most people know me as Kadesh. I'm a Brazilian Senior Creative Art Director with over a decade of international experience across Brazil, Italy, and Germany. Over the years, I've been recognized at major international festivals, including Cannes Lions, D&AD, New York Festival, and many others. In 2025, I was honored to serve as a jury member at the AdForum PHNX Awards.

Currently based in Düsseldorf, I develop Global and EMEA campaigns for Mondelēz at Saatchi & Saatchi, with a focus on some of their most iconic brands like OREO, TUC, and 7DAYS. Before that, I worked at BBDOProximity Düsseldorf, creating campaigns for ITG Brands; Leo Burnett Italy, handling EMEA and Global campaigns for the FCA Group; GREY Brazil, working with P&G Beauty brands; Leo Burnett Tailor Made, collaborating with the FCA Group and Brasil Kirin; and LOV | Dentsu, working with Nissin and Sony.


Experience


Saatchi & Saatchi Germany, Sr. Art Director - 2021-Currently
BBDO Proximity Germany, Art Director - 2019-2021
Leo Burnett Italia, Art Director - 2017-2019 
GREY Brasil, Junior Art Director - 2016-2017
Leo Burnett Tailor Made, Assistant Art Director - 2013-2016
LOV | Dentsu, Assistant Art Director - 2013-2013
LOV | Dentsu, Trainee - 2012-2013


Clients I've Worked For


Mondelēz International (OREO, TUC, 7DAYS, LU, Stimorol & Club Social), FCA Group (Jeep, Fiat, Chrysler, Dodge & Iveco), P&G (Pantene, Always & Downy), Imperial Brands (P&S, Davidoff, Fine, News, Horizon, Jadè & Rizla+), Brasil Kirin (Schin & Itubaína), Sony, Net, Toyota, Nissin & Others.


Education


ESPM/SP, Bachelor of Arts in Media - 2011-2014


Languages


🇧🇷 Portuguese - Native
🇬🇧 English - Fluent
🇮🇹 Italian - Fluent
🇪🇸 Spanish - Good knowledge
🇩🇪 German - Basic

Awards & Recognitions


Cannes Lions (2x Silver)


Silver Lion / Direct / Excellence in Direct / Launch/Relaunch / 2025
Silver Lion / Entertainment / Community / Audience Engagement/Distribution Strategy / 2025

D&AD (1x Wood Pencil & 2x Shortlist)


Wood Pencil / Gaming & Virtual Worlds / Brand Partnership / 2025
Shortlist / Digital Marketing / Physical & Digital / 2025
Shortlist / Integrated / Collaborative Campaigns / 2025

ADC Annual (1x Silver, 1x Bronze & 2x Merit)


Silver / Branded Content / Entertainment / Games / 2025
Bronze / Innovation / Direct /2025
Merit / Innovation / Promotional Materials / 2025
Merit / Direct / Digital - Series / 2025

The One Show (2x Merit)


Merit / Branded Entertainment / Brand Partnerships / 2025
Merit / Gaming / Use of Gaming as a Tool / 2025

ADC Germany (2x Gold, 1x Silver, 2x Bronze & 1x Shortlist)


Gold / Concept / Brand Communications / Advertising Activation & Sales / Promotional Media / Seasonal Promotions / 2025
Gold / Concept / Brand Communications / Advertising Brand & Awareness / Digital Media / Digital Interactive Media
Silver / Concept / Brand Communications / Advertising Brand & Awareness / Integrated Media / Cross-Media Campaign / 2025
Bronze / Concept / Brand Relations > Agenda Surfing / Trend-Based Campaigns / 2025
Bronze / Concept / Digital Experiences > Gaming / Gaming Experiences / 2025
Shortlist / Craft / Craft for Brand Design / Art Direction for Brand Design / other / 2025

DDA (2x Bronze & 1x Shortlist)


Bronze / Digital Campaigns / Cross-media campaign / 2025
Bronze / Social Media / Social Media Campaign / 2025
Shortlist / Media Innovation & Technology / 2025




New York Festival (1x Gold, 1x Silver, 9x Finalist & 2x Shortlists)


Gold / Public Relations: Best Use / Digital/Mobile / 2025
Silver / Public Relations: Products & Services / Food & Drink / 2025
Finalist / Collaborations & Partnerships: Products & Services / Food & Drink / 2025
Finalist / Collaborations & Partnerships: Best Use / Cross-Platform / 2025
Finalist / Branded Content/Entertainment: Product & Services / Food & Drink / 2025
Finalist / Digital/Mobile: Best Use / Games / 2025
Finalist / Creativity In Commerce: Products & Services / Food & Drink / 2025
Finalist / Branded Content/Entertainment: Best Use / Gaming / 2025
Finalist / Branded Content/Entertainment: Best Use / Sponsorship Integration / 2025
Finalist / Branded Content/Entertainment: Discipline / Digital/Mobile/Social / 2025
Finalist / Direct: Best Use / Launch / 2025
Shortlist / Direct: Products & Services / Food & Drink / 2025
Shortlist / Activation & Engagement: Best Use / Cross-Platform / 2025

Gerety Awards (4x Shortlists)


Shortlist / Experience Cut / Alternative / 2025
Shortlist / Entertainment Cut / Emerging Commerce / 2025
Shortlist / Media Cut / Alternative / 2025
Shortlist / Media Cut / Emerging Commerce / 2025

The Best Agency Awards (1x Winner)


Winner / Loud & Bold / 2025

MAX-Award (2x Shortlsits)


Shortlist / MAX Experience / 2025
Shortlist / MAX Activation / 2025

Lürzers Archive (1x Print-Issue)


Print / Issue 2 / 2022

Jury Member


2025 AdForum PHNX Awards